So many mmos that have come out in the past have paid lip service to what guilds can be about or should be about and the systems in place to make guilds feel pretty awesome about the community they create with in. I am glad to see a developer that is actually at this stage of development really focusing on it. There is no greater feeling in a social mmo in my book then being in a fun organized guild. Yes guilds can have drama.. But Guilds can foster long term friendships that can transcend any game you are a part of originally. I know I have made friends based on my guilds that are still friends 5 years later. When other games like.. Guild Wars2 didn't really offer tools in place or systems in place to reward guilds... Like the idea of War Plots.. .. I mean a guild gets to build their own Battle Fortress? Sign me up! I look forward to more information about systems in place for guilds and other things guilds can do! And the idea of Guild alliances .. Great idea as well! Love it.