Greeting i am going to state reasons why this game should adapt either a F2P or B2P model rather than paying a subscription. *NOTE: When i say F2P i mean no subscription, I'm also okay with buying the game and playing forever as I really like box art and it may make you more $ if the game had to be purchased* 1) Subscription based games tend to not succeed when a game like WOW are around. This game has a solid player base that keep returning to play the game and there's nothing we can do about it. If you release as P2P eventually there will be a drop in subs and will eventually have to adapt a F2P model. ( the evidence is all sub based MMOs that have come out after WOW) You should just release as a F2P game and do it good rather than being forced to go F2P and rushing it. 2) F2P games allow the player to get a good feel of the game, from then on they can choose whether they want to continue (because this game is so good and F2P games are stereotyped of being bad, which you can set a new standard of. people will carry on playing this) In the long term if people carry on playing and realize this game is good, they will support the game. The gaming community are not cheap and support good developers by buying their items from a cash shop. 3) WHAT YOU SHOULD SELL IN "cash shop" cosmetic things that allow you to distinguish yourself from others. That is a powerful thing in MMO s. People want to look different and cosmetic items tend to sell well. Evidence: LoL skins. Experience boosts are also something to look into, it allows player to get through content faster and will really be a high selling point for busy/ casual players who don't have the time to invest in leveling up for ages. However, experience boosts should only be sold like a month after release to allow all players who are trying to be world first level capped a fair competitive experience, and not down to who bought the most boosts. 4) Later on, you should look into providing different character services e.g realm change, race change, server change, character appearance change. These are really essential for any MMO of today. Be sure to allow players to transfer servers freely and not be narrowed down to a certain sever they can go to. You may even want to make sever transfers free as its such a big part of MMOs, what if friends are playing on different servers and cannot play together? 5) WHAT NOT TO SELL: power. Selling power is an outdated model that allows rich player to succeed and sacrifices skill for real life money. You may think that selling power will earn you more $ but you are wrong. Power is a thing of the past, we see a large number of modern MMOs scraping this flawed F2P model and 100% you should not think of doing this kind of model. It ultimately loses you more money as less and less players are willing to play games that are unfair and don't even look at games that sell power. In conclusion, Free to play is the way. I'd rather it would be a "buy the box, play forever" system like GW2 so that we can have sweet box art and feel like we truely own the game (and you make more money : $) but competley free is also good. We are seeing so many MMOs adapting the good F2P model and it works so well. A player can easily access your game and try it and doesn't feel obligated to play and get burned out because they know they put $15 on the line. It also eliminates your game to fail as people will always be playing and the game will overall be more popular. Update: Another thing i have noticed with P2P games are that there is alot of pressure maintaining the playerbase that it actually detracts from the gameplay. For example in wow everything is turned easy, leveling is quick and their philosophy is to rish player to end game to experience end game content. They do this so players don't quick the game as they are lazy and don't want to put any effort in to earn stuff. They want all their loot or they will quit, they want leveling to max level in a day because they feel that they need to get something done as they are putting money ont his. No problem With F2P. Also you will eventually hit a brick wall with how many players are willing to play. Wow's limit is 12million every new expansiona edn 10 at the end (from 2009). Woulden't you like your player base to keep expanding for years and years being and make it accesable to every gamer and mmo lover?